Build relationships, it s not about the sales. Sale Or No Sale With the information age and technology at our fingertips all the advertizement we see on a daily bases is all just white noise. When we re interested in something the first thing we do is get the information on our laptop or smart phone. Once the search topic is entered there is lots to choose from. When was the last time you saw a product, company or service and said to yourself, Wow, these folks really know and care about me . I can probably guess never. It s a tough situation for even the biggest companies to capture your attention. According to cnsnews.com newspaper ad revenue is down 55% since 2005. TV advertizing has a better chance of reaching our emotions. We build relationships with products advertized with our favorite shows. Of coarse that is if we don t cut the commercials which in our busy lifestyle is not uncommon with the DVR. So how do business s online or offline build a relationship with their customer
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